Design Land NYC

Had the pleasure to work with our clients in Midtown NYC, Fashion District, to create this adorable kids sleepwear label and packaging identity.

Spoiled Angel is a successful sleepwear label doing well in missy market online and retail. It is only natural to create a label for kid’s cozy and stylish sleepwear.

Collaborated with Joe Boxer team in San Francisco, to create collections that are hip, novel and cool while staying true to Joe Boxer brand & aspiration.

We are very proud of our creations! :)

Meet 4WBW: a female founded lingerie e-commerce brand founded on the principles of confidence, equality, and strength.

Design Land was involved with creating the packaging for this brand including hang tag, labels, and shipping bags, etc.

4WBW is inspired by what women believe makes them feel sexy. Guided by her desire for equality, and finding her inner strength, she strived to create confidence for all women.

With female-only photo sets, a 1st generation female-only staff, she’s creating an environment where women can celebrate their roots and what makes them strong.

In short, 4WBW brand is set out to empower women of all shapes, styles and income with high quality, affordable lingerie. This lingerie brand wants every body to genuinely love and feel comfortable underneath it all.

Daily Special is a brand that we developed for Urban Outfitters private label in 2016.

This collection was inspired by Iceland and had many Nordic motifs and references. The concept was multi layering with soft & plush materials.

Design Land executed concept, styling, packaging & fabric selection with approval from Urban Outfitters buying team.

In March, we had so much fun creating this TV graphic logo for the production company Walsh / Valdes Production! Their program will air for @nickjr in the fall! #nickolodeon #nickjr 👍♥️

It was a pleasure to work with such creative, positive individuals with lots of integrity amidst these hard times! #designlandnyc team wishes them a lot of success on their show 👍👌✨Cheers to creativity 👑 @ New York, New York #newyorkcity teamwork #television #pleasure

Tango Hotel is a men’s apparel brand founded by Richard Hilfiger, Al-Baseer Holly and Stevie Williams. The founders built Tango Hotel with a foundation of living everyday as if it were their last, and continue to build their lives and legacies upon their nothing-to-lose, and nothing-is-unattainable mantra. The bi-coastal brand features men’s streetwear clothing and accessories designed around a permanent vacation lifestyle led by skaters, artists and musicians alike.

APC Integrated is a leading IT services firm in greater Boston Area with the keen ability to understand its clients needs. They deliver excellent technology services for small and big businesses alike at the best value.

Design Land created the logo with the idea of connectivity and something that fits.

Stay in and Stay Informed & Stay in Touch! Well, digitally & virtually!

Having in mind the disruptive global health crisis, COVID-19 pandemic, our team created these mini posters to promote awareness, positivity & calmness. It is important that during this down time we check on our dear ones via phone calls, texts & especially video calls.

Since we are designing from home, we have so much time to get creative, be inspired, feed our imagination with music, film, art, books & great conversations!

Cheers and stay informed, responsible & safe. xoxo

UMBRO

Umbro is the original Manchester based football brand that invented sportswear and sports tailoring. Umbro’s first major football kit was made for Manchester City in 1934, a kit they won the FA Cup in. Today, the company combines its heritage in sports tailoring with modern football culture to create groundbreaking and iconic football apparel, footwear and equipment that blend performance and style.

The visionary Harold Humphreys wanted to bring a tailoring touch to sportswear to stylishly serve the practical needs of the modern, competitive athlete. From Speciali boots, the lightweight revolutionary that remains the professionals’ favorite in dressing-rooms across the world, to the ground-breaking new England kit, from the playground to the training ground, Umbro remains true to that ethos.

206 Lounge identity was created for my friends and neighbors Stella and Costa’s bar and lounge in the corner of Sullivan and Bleecker Street. I was going for “The Roaring 20’s” theme and the inspiration was a chic woman sipping a cocktail. Interestingly enough, this woman came out to look just like Helen, their daughter. We designed the menus and everything else.

This banner was well received from everyone & brought a lot of interest and intrigued customers!!!

Balanced Tech

Activewear designed to move with You. With confidence comes greatness. #balancedtech

Design Land is responsible for designing the look, the bras, panties , logo labels and packaging.

Jen Selter wore a set of Balanced Tech bra and color block legging and the internet went crazy & the styles sold out.

A dynamic force of the downtown New York art scene of the early 1980’s, Keith Haring quickly rose to international fame with his influence on art, culture and fashion continuing to grow ever since. The immediacy and directness of Haring’s imagery and iconic symbols he created to convey essential concepts — birth, death, love and war — have become a universally recognized visual language of the 20th century.

We designed an accessory collection of socks, lounge and underwear with custom made packaging, celebrating his art.

You can purchase & wear these artistic pieces at Urban Outfitters

This is one of the projects we really loved. We created the logo CATTAN HOLDINGS for a financial real estate company.

The visual concept of this logo was:

To Hold.. so we used an elegant serif font that is held well together. The letter C holds the letter H and inside a diamond, together, they are held by the ligature of the union of letters TT.

Sangiovese Wine Label was created for a family whose last name starts with the letter C.

In its simplicity & beautiful analogy, the letter C is hand drawn in a way that illustrates a Sangiovese grape branch that is growing & sprouting, just like a family that continues to grow.

Bottoms Out is an all-American styled lounge and sleepwear brand that believes in being your most comfortable self. Headquartered in the heart of New York City’s garment district, we have been creating sleepwear, loungewear, socks and underwear distinguished by their soft materials and unique designs. Whether you are relaxing around the house or kicking back with friends, we'll surely have you floating on clouds. 

Ashford & Brooks is a brand that became a brand from a single brainstorm session by uttering the words Ashford & Brooks. It started with ladies sleepwear and then it continued with men’s and children’s sleepwear. It is a truly multi product brand that covers all your sleeping needs.

Greta is a person very passionate about design and details, she hand makes beautiful party favors for babies, weddings and other special occasions.

She has a great style and it was a honor to design her identity.

For this beautiful script, I was inspired by my dear professor and mentor, Tony di Spigna, pictured below.

@Gretasfavors

Originally, Tuscan Hills was a limited bath collection of 2-3 bath sets whose packaging resembled olive oil canned products & bottles that you would see on a typical grocery store shelf.

After studying the market at the time, we noticed that almost all bath products were Victoria Secret pink and Bath & Body Works, fruity, neon & bubbly. So we decided to go the other way.

We stayed true to the name of the brand: Tuscan Hills. We re-branded while having the romantic town of Tuscany in mind by focusing on earthy tones and natural elements that make you feel relaxed and at home. With the use of craft paper labeling + individual stamps that showed the scent as if it was a parfumerie in deep brown fonts, Tuscan Hills body collection grew enormously and was a best seller among other bath collections.

The identity and packaging that was created by Design Land NYC, was continued to be used by other designers many years after and has undergone a few necessary color updates of pastel mint or pastel pink colors as per market trends.

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Fun fact: “I knew this project was a hit when I received a Tuscan Hills Deluxe bath set for Christmas from a friend who had no idea that I had designed it many years ago. It put a smile on my face!” Lori