Happy Pride Month, dear Design Land readers! 🏳️‍🌈

We all know June as the “Rainbow Month”, so it’s no surprise to see fashion brands emerging from left and right in an eager endeavor to showcase their Pride collections. As we admire the marketing strategies behind PRIDE products, campaigns, and events, we want to share some brands that are giving back to organizations in support of the LGBTQIA+ community. Here are the Pride collections we have our eyes on. (Psst- they’re dropping this month!)

1. LEVI’S

This year, Levi’s shows their support for Pride month through a gender neutral, size inclusive collection, including a denim jackets, jeans, a corset, graphic shirts and tops, with some items including inspirational messages like "Live your truth" and "Love transforms", all featuring rainbow Levi's® tab. In addition to this collection, the brand will donate $100,000 to OutRight Action International, an organization providing LGBTIQ human rights research and documentation to activists, work on LGBTQIA+ advocacy and research, and share news, cultural media and advocacy of partners, activists and experts through the lens of LGBTQIA+ people. The collection was also photographed on social justice advocates from the LGBTQIA+ community. Check out Levi’s blog spotlighting activists: Off The Cuff

2. PUMA

Together Forever is PUMA’s Pride 2022 collection created with Cara Delevigne, featuring a collaboration with Carra Sykes, a queer artist that designed several original graphics and prints. The collection includes t-shirts, hoodies, shorts, leggings and bralettes, all silhouettes showing off the colorful graphics “meant to be worn with pride”. Aside from Cara Delevingne, the PUMA Pride 2022 campaign also includes Brinda Iyer, Matt Bernstein, Jalen Dominique, Torraine Futurum, and Yassa Almokhamad.

3. COS

“Love for All, A celebration of love without boundaries.” is Cos’ tagline for this Pride’s month collection and campaign. The collection is comprised of a limited edition T-shirt capsule of three styles, designed in collaboration with creators from within the LGBTQIA+ community; namely performance poet, model and trans-visibility campaigner Kai-Isaiah Jamal, artist and creative director Zipeng Zhu and musician and award-winning actor SOKO. 100% of the profits will be donated to The Trevor Project. with a minimum commitment of $50,000. Check out Cos Love for All campaign here!

4. CASETIFY

Casetify’s Pride collection features artists from the LGBTQIA+ community, original prints and a limited edition rainbow camera ring. For every purchase of a Pride Case, Casetify is donating $5 to The Christopher Street West Association, the official nonprofit of LA Pride.

5. UGG

“Feel Heard” is UGG’s 2022 Pride campaign, in collaboration with UGG ambassador network: Alok, Chloé Véro, Sarina Morales, Isa’ah, and couple Orren & Robert. UGG aims to create a safe space to discuss mental health and promote the many resources The Trevor Project offers to the LGBTQIA+ community. The collection is comprised of multicolored Pride slides and Fluff slides, as well as printed apparel and socks in Pride colors. Learn more about UGG’s campaign through their website here.

6. Adidas

This Pride month Adidas is collaborating with queer Australian artist, Kris Andrew Small, whose work aims to empower and support members of the LGBTQIA+ community and serve to bring visibility and recognition to the issues faced by the community. Through the 70s’s and 80’s inspired prints and graphics, Kris Andrew Small uplifts and educates, bringing awareness and acceptance to voices of the LGBTQIA+ community.

Adidas is continuing their partnerships with Athlete Ally and Stonewall UK. Athlete Ally aims to end homophobia and transphobia in sport, while Stonewall UK is committed to help create transformative change in the lives of LGBTQIA+ people across communities in the UK.

Find out more about this collaboration and Kris Andrew Small’s colorful work on Adidas’ website here, a full picture of this collection’s mission and emphasis on identity and celebration of queerness.

7. CHER X VERSACE

Cher X Versace for Pride 2022 is a limited capsule collection Versace is promoting this month in collaboration with Cher, hence Chersace! The collection includes a rainbow embellished Medusa t-shirt signed by Cher and Donatella Versace, a rainbow Medusa t-shirt, socks and a baseball hat, all featuring the rainbow recolored Versace logo. A portion of proceeds will go to Gender Spectrum, an organization that focuses on the health and well-being of gender- diverse children and teens.

If you are looking to donate this Pride month consider the organizations mentioned in this blog including: Trevor Project. PFLAG, True Colors United, OutRight International, Lambda Legal, Human Rights Campaign, It Gets Better Project.